The toolkit acts as a step-by-step guideline for both activists and community leaders interested in the field of awareness-raising and education through social media activism. Given the rise of social media as a platform for social and political change, this toolkit aims to guide its readers through the core aspects of navigating the platform of social media, identifying and growing your audience as well as crafting impactful messages that result in meaningful change. The toolkit is guided by human-rights-centered and gender-sensitive principles to ensure that the communities built online are safe, inclusive, and intersectional. As such, it includes chapters on the ethics of social media and how to mitigate risk and harm online, especially when navigating controversial topics.
